01.13.09

PRUDENTIAL CALIFORNIA REALTY GOES GREEN ON THE CENTRAL COAST
Eco-Friendly “GreenBiz” Initiative for Employees, Buyers and Sellers

Arroyo Grande, January 13, 2009 -- Prudential California Realty on the Central Coast, a Prudential Real Estate Affiliates company, announced today its ambitious Going Green initiative. Going Green is Prudential’s commitment to the environment, employees and our community, to reduce our collective carbon footprint,” said Erny Pinckert, Broker/Owner, Prudential California Realty.

What’s a carbon footprint? It is a measure of the impact our activities have on the environment, and in particular climate change. It relates to the amount of greenhouse gases produced in our day-to-day lives through burning fossil fuels for electricity, heating, transportation etc. The choices we make at work and at home, what we buy and throw away, all influence our carbon footprint. Today’s choices will ensure either a stable or unstable climate for future generations.

“The agents and staff in the Prudential California Realty Central Coast offices have embraced Going Green. It is our company pledge to become more environmentally efficient, effective, and responsible. We feel strongly about creating a pro-environment workplace. We hope to influence our community, customers and neighbors to go green with us, and show by our actions, that both businesses and individuals can make small changes that will add up to a big environmental impact,” said Pinckert.

“I am proud and inspired to work with a company that is taking steps to implement positive environmental change,” said Eric Pinckert, CFO, Prudential California Central Coast. “Our agents are excited about and committed to the Going Green program, showing me yet again, that not only do we have the best agents in the business, our exceptional team is passionate about helping their workplace and community to go green. I am confident that together, we can make a significant pro-environment effect in our workplace and community,” said Pinckert.

Prudential California Realty on the Central Coast
Prudential California Realty is the largest group of the Prudential Real Estate Network. Prudential California Realty operates over 180 offices throughout California. As a customer-focused, quality organization, Prudential California Realty achieves success one client at a time. We emphasize local decision-making which results in the most efficient and responsive relationship with our consumers. For more information, please contact a Real Estate Sales Consultant at 805-489-2229 or visit www.prudentialcalrealty.com