11.20.09

Tardy for the Social Media Party? QuantumMethod Offers Social Media Tips To Get Started

QuantumMethod offers a cornucopia of useful and cost effective social media suggestions for this holiday season and beyond. Social media is the most talked about, but least understood communication channels out there. It isn’t a fad; it’s a fundamental shift in the way we communicate with customers and each other.

Glendale, CA (PRWEB) November 20, 2009 -- QuantumMethod offers a cornucopia of useful and cost effective social media suggestions for this holiday season and beyond. Social media is the most talked about, but least understood communication channels out there. It isn’t a fad; it’s a fundamental shift in the way we communicate with customers and each other.

Dave Skibinski, President and CEO, QuantumMethod, said “As a first step, companies must accept and recognize the importance of social media as a communication platform and marketing channel. Firms should first “listen” to online conversations, before leaping into any social media platform. Approximately 70% of the time spent with social media should be spent listening. In general, spend twice as much time listening as responding.”

“You can gain rapid awareness and preference for your company’s products and services, but you have to know where you’re going and what you want to achieve. QuantumMethod has helped many clients learn to leverage social media and implement complex product launch strategies,” said Skibinski.

George Tierney, COO and Creative Director, QuantumMethod oversees social media strategy for QuantumMethod and other client brands. Tierney said, “To achieve business results and measurable ROI through social media campaigns, it requires a fully thought out business strategy. You just don’t jump into Facebook, Twitter, BeBo or others without a well conceived plan.”

“We use social media to track QuantumMethod’s progress with clients, providing tips for PR professionals, graphic designers, and ‘brand hackers’,” explained Tierney. “All social media methods aren’t necessarily or equally useful for all businesses or brands. It’s about using the social media tool that best suits your business. Like any marketing tactic it should be considered as part of the marketing-mix, but not necessarily an automatic must do.”

Social media marketing is the process of promoting your site or business through social media channels and is a powerful strategy that will get you links, attention and massive amounts of traffic. In order to understand the right social media sites for you to “gobble” up this holiday season, consider the following tips:

Do Your Homework: Take the time to study how leading newspapers and magazines have successfully captured audiences through mastering their craft. Stunning headlines and opening paragraphs make or break whether people will read through the rest of your content.

Build Loyalty: Consistency is everything. Engage with your posts and comments on other people's posts at least 2-4 times a week. After a while people will recognize you as ‘a regular’ making your name familiar. Take the time to thank people when they do comment, this etiquette is valuable for generating dialog and potential future relationships.

Escape the Noise: Methodically experiment with different times, days and networks. Eventually you will see a pattern of when your information can rise to the top and get noticed. Listen and learn from others for a few weeks before responding. In general, spend twice as much time listening as responding.

Be Thought Provoking: Learn how to be conversational, valuable, and unique. Make your conversation authentic. Skibinski said “There are over 200 million Blogs and 54% of bloggers post content or tweet daily so it’s imperative to take the time and ask, am I truly original or just recycling a version of what others are saying?”

Social media marketing is a tool everyone can use with some effort and knowledge. It’s not a secret art form that only experts can master. Knowing what type of marketing strategy to apply for a successful campaign is imperative. Everyone is invited to the party.

QuantumMethod
QuantumMethod is a marketing and communications company that builds brands, develops marketing campaigns, and provides full-service creative execution for branded products and services. The company’s strength is grounded in the integration of marketing strategy, communications and PR, new and social media, and the innovations of its design and interactive shop. To learn more about QuantumMethod please visit, www.quantummethod.com.

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