Brand Development, Naming, Web Development, and Service Launch
Foothill Vocational Opportunities provides outsourced production and staffing services. With 5 unique service offerings, FVO needed to develop and execute a new strategic communication plan in order to gain the awareness that the 45-year-old non-profit was worthy of. QM was retained to reposition FVO in the market place, develop a solid re-launch plan, and then execute.

ULTIMATE CHALLENGES

• How to market and sell the unique, and in some cases, unrelated services FVO offers
• Position FVO properly in both the non-profit and for-profit sectors
• Raise awareness of FVO’s 5 different divisions

KEY STRATEGIES & TACTICS
Build a brand identity, create a multifaceted website, and develop and execute a marketing plan from the bottom up.

• Develop a brand and positioning strategy
• Name new service line (FVO Solutions)
• Develop tagline
• Develop a new corporate identity for FVO Solutions
• Sales presentations and brochures
• Staffing services brochures
• Multiple direct mail campaigns
• Design building and vehicle signage
• Complete website design

RESULTS

• With the collaboration and approval of the FVO Advisory Board and executive team, QM created FVO Solutions, a separate service line of the Foothill Vocational Opportunities.
• This new services line would house the 5 unique services
• FVO Solutions website launched
• Engaging direct mail campaigns have generated positive leads while also raising brand awareness