LifeScript
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- branding / design
- logo design
- print collateral
- ad campaigns
- naming convention
- strategic consulting
- brand development
- market positioning
- business planning
- marketing / communications
- direct mail
- in-box promotions
- interactive
- web development
- online marketing
Product Repositioning, Branding, Marketing, and Web Development
Situation: LifeScript had a strong eBusiness product in the emerging personalized vitamin market that required a comprehensive marketing strategy. QuantumMethod and the management team developed a refresh of the brand, and created an entirely new communications system that converted new customers, increased customer retention, and generated new revenue streams.
What They Got: A complete overhaul of LifeScript.com resulting in a more relevant consumer experience, effective sales funnel, a refreshed brand identity that is attractive to the consumer, which is consistently integrated online and offline. Multiple online/offline marketing initiatives were launched resulting in a 300% increase in traffic, and an increase in top line revenue over 12 months of 500% (est).
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