Identity and Package Design, Communications, Interactive, and Strategy
QM took on the task of repositioning this important line of vitamins for the medically obese. Starting at the strategic level, our team developed a new brand positioning strategy and developed a thoughtful and customer sensitive integrated marketing plan. Our creative team then took over, developing a new product identity, packaging, eCommerce website, customer information materials, and multi-media advertising campaigns.

VistaVitamins were developed to address the specific needs of consumers who under-go gastric bypass surgery. Unlike ‘off-the-shelf’ or children’s vitamins, VistaVitamins have the correct amount of nutrients patients need, and in a form the body can easily absorb.

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